This Cookie Policy explains how cookies and similar technologies are used on
https://www.abacusfireandsecurity.co.uk/ (“the website”).

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function correctly and provide information about how visitors use the site.

2. Cookies Used on This Website

This website uses a limited and specific set of cookies, falling into the following categories:

a) Essential Cookies

These cookies are necessary for the website to operate correctly and cannot be disabled. They do not store personally identifiable information.

Examples include:

  • Security cookies
  • Basic form handling and spam protection cookies

b) Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors interact with our website. This helps us improve site performance and content.

These cookies collect anonymous statistical data such as:

  • Pages visited
  • Time spent on pages
  • Device and browser type (aggregated)
  • Approximate location (non-precise)

Typical Google Analytics cookies include (but are not limited to):

  • _ga
  • _ga_*
  • _gid

Data collected by Google Analytics is anonymised and processed in accordance with Google’s privacy policies.

c) Marketing & Social Media Cookies (Meta / Facebook)

We use Meta (Facebook) technologies, such as the Facebook Pixel, to:

  • Measure the effectiveness of advertising
  • Understand interactions with our content
  • Enable remarketing (where applicable)

These cookies may track:

  • Page visits
  • Conversions
  • Interaction events

Typical Meta/Facebook cookies include:

  • _fbp
  • fr
  • datr

This information may be shared with Meta Platforms Ireland in accordance with their data policies.

3. What We Do Not Use

This website does not use:

  • Advertising networks beyond Google and Meta
  • Third-party behavioural profiling
  • Session replay or intrusive tracking tools
  • Unrelated third-party analytics platforms

4. Cookie Consent

On first visit, you will be shown a cookie notice allowing you to:

  • Accept analytics and marketing cookies
  • Reject non-essential cookies

Essential cookies are placed automatically as they are required for the website to function.

5. Managing Cookies

You can control or delete cookies via your browser settings. You can also opt out of tracking by:

Please note that disabling cookies may affect website functionality.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or regulation. Any updates will be published on this page.